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Paramount Pictures wants many more Transformers movies

Transformers- Age of Extinction Teaser Trailer

After four consecutive disasters, I think it’s safe to say most people are Transformered out. Not Paramount Pictures. According to Deadline, the studio wants to turn Transformers into its own universe of movies, similar to what we’re seeing with Marvel and DC.


The initiative is in the earliest of stages, but Paramount has apparently fast-tracked a program that will encourage writers to come up with potential movie ideas. Akiva Goldsman, who was responsible for penning I am Legend and I, Robot, is reportedly in charge of the program, and will receive guidance from both Michael Bay and Steven Spielberg. The goal right now is to foster more sequels, and even some spin off ideas.


Against the odds, Paramount apparently wants a new Transformer film written specifically for Michael Bay to direct, who has said before he likely wouldn’t be involved in the next movie. But, come on, this is Michael Bay we’re talking about; how can he not direct a movie with explosions and robots? The temptation is probably too great.


So whether you want it or not, the studio bigwigs want to nurture Transformers into a connected movie universe. Because if Marvel Studios can do it successfully, so too can Paramount. I honestly wouldn’t mind seeing another Transformers movie in theaters, but given how bad the fourth movie was, it’ll be really hard to excite people to get back onboard with the franchise.






Source: Deadline

















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Exec behind “Next Big Thing” campaign has departed Samsung

Samsung Mobile CMO, Todd Pendleton, has reportedly departed the company, according to CNET . Pendleton is credited with creating Samsung’s famous “Next Big Thing” campaign, which took aim at the company’s rivals while highlighting the benefits of its own mobile lineup. The ads were smart, terse, and ultimately helped raise the awareness of Samsung’s brand as a major smartphone maker here in the U.S. It’s unclear why Pendleton left, but it’s being reported that Samsung executives became dissatisfied with the campaign’s recent success, even going so far as auditing the mobile division’s Dallas headquarters. It seems you can only use the Next Big Thing tagline so many times; the commercials have taken a decidedly different turn over the past few months, focusing on design, functionality and features rather than bashing Samsung competitors. The timing, I suppose, seems appropriate given that Samsung has just unveiled two new flagships, the Galaxy S6 and Galaxy S6 Edge. Samsung is clearly
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You can now control PowerPoint for iPhone with your Apple Watch

Want to master the CMO role?  Join us for GrowthBeat Summit on June 1-2 in Boston , where we'll discuss how to merge creativity with technology to drive growth. Space is limited and we're limiting attendance to CMOs and top marketing execs. Request your personal invitation here ! Microsoft today updated its PowerPoint for iOS app with a rather bizarre update: remote Apple Watch support. You can download the new version now directly from Apple’s App Store . We say this addition is “bizarre” because, well, why would anyone want to control PowerPoint on their iPhone from their Apple Watch? This PowerPoint app also works on the iPad , and we would argue it makes more sense to control a presentation on your tablet from your wrist than one that is on your smartphone. Here is the changelog so you can try to make sense of it yourself: PowerPoint Remote for Apple Watch: control your slide show on iPhone with a beautifully simple app. Start your slide show and easily navigate to
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Pirate Bay co-founder won’t be playing NES in his jail cell

Fredrik Neij, a co-founder of The Pirate Bay, the massive torrent site, was arrested last year for copyright infringement. That’s okay, though. He knew how he was going to spend his free time. Really, it’s not too different from what most gamers might as for: Nintendo. All day, every day. Unfortunately for Neij, prison authorities had some issues with the request. It’s not that video games are against the rules in Swedish prisons, though. That’s actually not too uncommon. To get a piece of hardware into the prison, though, it needs to be opened up so that it can be checked for contraband items (let’s just assume Nintendo-themed shivs) hidden inside. With a DVD player or something like that, it’s not too tough, but the NES uses special security screws to prevent people from tampering with the system or getting at the hardware for piracy purposes. For this reason, the Swedish authorities chose to deny his request. Their explanation is that getting into the console without destroying i
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