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Diversity is key in Google’s latest Android Wear ad

Wear-what-you-want

Google has really ramped up its Android Wear marketing since Apple announced its launch dates for the Apple Watch, and diversity is the focus of its latest one-minute ad entitled “Wear what you want.”


By making diversity the focus of its latest ads, Google is showcasing the one thing you cannot get from Apple Watch: choice. The clip below features a whole host of different Android Wear devices from different manufacturers that prove no matter what you’re style, you’ll find a Wear watch to match it.


Some Wear watches are square like the LG G Watch and the Samsung Gear Live, while others are round like the Moto 360 and the upcoming Huawei Watch. Some are made of metal, some are made of plastic; some have silicone straps, and some have leather straps.



In comparison, Apple Watch looks almost exactly the same no matter which model you choose. Sure, Apple offers a variety of straps, but the $350 Apple Watch Sport looks identical to the $13,500 Apple Watch Edition — just not quite as expensive.


Of course, which platform is right for you has little to do with choice right now; it’s all about whether you’re running Android or iOS on your smartphone, because neither platform supports both. But rumor has it Android Wear will support iPhone soon, and that could make it a real (and more affordable) alternative to Apple Watch for hundreds of millions of iPhone users.






Source: YouTube

















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Mad Max meets Mario Kart is just bloody brilliant

How is this for a clever mash-up?  sundbergkr ‘s Mario Kart: Fury Road parody trailer mashes up the worlds of Mad Max and Mario Kart to epic results in this wonderful parody of the film’s trailer. What’s really special about this mash-up is that it isn’t entirely overdone. The Mario references are brief, subtle, and appear just long enough for you to appreciate them before waiting eagerly for the next one. Without a doubt the giant Chomp is the most laugh out loud moment, but the creators also slip in some perfectly timed and inappropriate voice clips during the violent action. I still haven’t seen Mad Max: Fury Road , due it not coming out in Japan until June 20, but I had purposely avoided the trailers to not get any spoilers. Now, thanks to Mario, June 20 can’t come fast enough! Source : Via : Destructoid from TechnoBuffalo http://ift.tt/1AvRv58
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Exec behind “Next Big Thing” campaign has departed Samsung

Samsung Mobile CMO, Todd Pendleton, has reportedly departed the company, according to CNET . Pendleton is credited with creating Samsung’s famous “Next Big Thing” campaign, which took aim at the company’s rivals while highlighting the benefits of its own mobile lineup. The ads were smart, terse, and ultimately helped raise the awareness of Samsung’s brand as a major smartphone maker here in the U.S. It’s unclear why Pendleton left, but it’s being reported that Samsung executives became dissatisfied with the campaign’s recent success, even going so far as auditing the mobile division’s Dallas headquarters. It seems you can only use the Next Big Thing tagline so many times; the commercials have taken a decidedly different turn over the past few months, focusing on design, functionality and features rather than bashing Samsung competitors. The timing, I suppose, seems appropriate given that Samsung has just unveiled two new flagships, the Galaxy S6 and Galaxy S6 Edge. Samsung is clearly ...
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Star Wars: Battlefront will not have classes

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