التخطي إلى المحتوى الرئيسي

Ubisoft profits up in 2015, digital distribution a ‘main driver’

See full gallery on TechnoBuffalo

Ubisoft made a lot of money last year. Considering the brutal fall it had, that might be surprising, but it’s true.

Digital distribution made a more significant portion than ever before, too, enough so that Ubisoft called it a ‘main driver of growth’ for the company in a financial call this week.

Digital distribution made $430 million for the publisher – nearly 100 percent growth over last year. Compared to the previous generation, digital purchases have nearly doubled, up from 10 percent to 15 or 20 already. Digital accounted for 26 percent of the company’s revenue.

The publisher’s big releases – Assassin’s Creed Unity, Just Dance, Watch_Dogs, and Far Cry 4 –  made $302 million from digital distribution alone, not including downloadable content for those games. That’s triple the previous fiscal year.

Overall revenues climbed to $1.63 billion from $1.12 billion last year for the company, up roughly 25 percent, and the it ended up with a profit of $125 million as compared to a loss of $55 million last year thanks to games like Watch_Dogs and Assassin’s Creed Unity which performed well despite critical and consumer disappointment.

“We have another very high-quality line-up for [the next fiscal year],” said Ubisoft CEO Yves Guillemot in a statement. “Thanks to these new releases, very solid back-catalog, digital revenues, and favorable exchange rates, we expect to see a further improvement in profitability.”

If Ubisoft can overcome its difficulties with releasing finished, working products this year, it could see profits climb further rather than falling in the wake of lost consumer confidence.



Source: GamesBeat

from TechnoBuffalo http://ift.tt/1GaS3yc
التسميات:

تعليقات

إرسال تعليق

المشاركات الشائعة من هذه المدونة

Exec behind “Next Big Thing” campaign has departed Samsung

Samsung Mobile CMO, Todd Pendleton, has reportedly departed the company, according to CNET . Pendleton is credited with creating Samsung’s famous “Next Big Thing” campaign, which took aim at the company’s rivals while highlighting the benefits of its own mobile lineup. The ads were smart, terse, and ultimately helped raise the awareness of Samsung’s brand as a major smartphone maker here in the U.S. It’s unclear why Pendleton left, but it’s being reported that Samsung executives became dissatisfied with the campaign’s recent success, even going so far as auditing the mobile division’s Dallas headquarters. It seems you can only use the Next Big Thing tagline so many times; the commercials have taken a decidedly different turn over the past few months, focusing on design, functionality and features rather than bashing Samsung competitors. The timing, I suppose, seems appropriate given that Samsung has just unveiled two new flagships, the Galaxy S6 and Galaxy S6 Edge. Samsung is clearly
إرسال تعليق
قراءة المزيد

You can now control PowerPoint for iPhone with your Apple Watch

Want to master the CMO role?  Join us for GrowthBeat Summit on June 1-2 in Boston , where we'll discuss how to merge creativity with technology to drive growth. Space is limited and we're limiting attendance to CMOs and top marketing execs. Request your personal invitation here ! Microsoft today updated its PowerPoint for iOS app with a rather bizarre update: remote Apple Watch support. You can download the new version now directly from Apple’s App Store . We say this addition is “bizarre” because, well, why would anyone want to control PowerPoint on their iPhone from their Apple Watch? This PowerPoint app also works on the iPad , and we would argue it makes more sense to control a presentation on your tablet from your wrist than one that is on your smartphone. Here is the changelog so you can try to make sense of it yourself: PowerPoint Remote for Apple Watch: control your slide show on iPhone with a beautifully simple app. Start your slide show and easily navigate to
إرسال تعليق
قراءة المزيد

Pirate Bay co-founder won’t be playing NES in his jail cell

Fredrik Neij, a co-founder of The Pirate Bay, the massive torrent site, was arrested last year for copyright infringement. That’s okay, though. He knew how he was going to spend his free time. Really, it’s not too different from what most gamers might as for: Nintendo. All day, every day. Unfortunately for Neij, prison authorities had some issues with the request. It’s not that video games are against the rules in Swedish prisons, though. That’s actually not too uncommon. To get a piece of hardware into the prison, though, it needs to be opened up so that it can be checked for contraband items (let’s just assume Nintendo-themed shivs) hidden inside. With a DVD player or something like that, it’s not too tough, but the NES uses special security screws to prevent people from tampering with the system or getting at the hardware for piracy purposes. For this reason, the Swedish authorities chose to deny his request. Their explanation is that getting into the console without destroying i
إرسال تعليق
قراءة المزيد