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Exec behind “Next Big Thing” campaign has departed Samsung

Samsung Mobile CMO, Todd Pendleton, has reportedly departed the company, according to CNET . Pendleton is credited with creating Samsung’s famous “Next Big Thing” campaign, which took aim at the company’s rivals while highlighting the benefits of its own mobile lineup. The ads were smart, terse, and ultimately helped raise the awareness of Samsung’s brand as a major smartphone maker here in the U.S. It’s unclear why Pendleton left, but it’s being reported that Samsung executives became dissatisfied with the campaign’s recent success, even going so far as auditing the mobile division’s Dallas headquarters. It seems you can only use the Next Big Thing tagline so many times; the commercials have taken a decidedly different turn over the past few months, focusing on design, functionality and features rather than bashing Samsung competitors. The timing, I suppose, seems appropriate given that Samsung has just unveiled two new flagships, the Galaxy S6 and Galaxy S6 Edge. Samsung is clearly ...
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Mad Max meets Mario Kart is just bloody brilliant

How is this for a clever mash-up?  sundbergkr ‘s Mario Kart: Fury Road parody trailer mashes up the worlds of Mad Max and Mario Kart to epic results in this wonderful parody of the film’s trailer. What’s really special about this mash-up is that it isn’t entirely overdone. The Mario references are brief, subtle, and appear just long enough for you to appreciate them before waiting eagerly for the next one. Without a doubt the giant Chomp is the most laugh out loud moment, but the creators also slip in some perfectly timed and inappropriate voice clips during the violent action. I still haven’t seen Mad Max: Fury Road , due it not coming out in Japan until June 20, but I had purposely avoided the trailers to not get any spoilers. Now, thanks to Mario, June 20 can’t come fast enough! Source : Via : Destructoid from TechnoBuffalo http://ift.tt/1AvRv58
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The Sega Saturn hit shelves 20 years ago today

20 years ago today, one of the weirdest consoles we’ve seen hit the market: The Sega Saturn. Looking at the image above, if you haven’t seen the Saturn before, it might not look that weird at a glance – disc tray, six buttons on the controller, black plastic. Nothing too bizarre there. It’s how Sega got to the Saturn that’s strange. Sega was riding high on the wild success of the Sega Genesis at the time. Sega of America had taken the Mega Drive, renamed Genesis in the United States, from a tiny also-ran to an equal player against the Super Nintendo. Sega was, of course, looking for the next big thing. Sega of America’s president Tom Kalinske courted Sony Interactive Entertainment’s Olaf Olafsson first, almost reaching a deal to cooperate on a new console. That fell through, just as Sony’s negotiations with Nintendo had before that. When Kalinkse brought the idea to the board at Sega of Japan, they weren’t interested in working with the guys who make Walkman stereos (kids, ask your...
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